Showing the power of tapping Canadian.

Interac is recognized as a secure, reliable way to pay – but not everyone realizes the economic ripple effect of using debit over credit. Interac wanted to deepen its connection with Canadians by showing how Interac keeps more money circulating locally and fuels the growth of small businesses from coast to coast. In a world dominated by global tech giants, Interac needed to humanize its role as Canada’s payment backbone and remind people that choosing Interac means choosing Canadian prosperity.

To bring to life the ecosystem of Canadian small businesses, we built an immersive village and invited people inside to tap Canadian. Guests visited local storefronts like a café, boutique and pet shop and using an RFID enabled Interac card, tapped to make mock purchases of everyday items. When they were finished shopping, they tapped their card one last time to reveal just how much each tap added up to keep their money in Canada, and more importantly, in the pockets of small businesses.